PR maven Natasha Koifman talks about re-energizing the IT Lounge on her firm's 10th anniversary
Natasha Koifman is a PR fixture in Toronto. Since launching NKPR in her basement 10 years ago, the public relations firm has grown to a team of 30 with an iconic presence during the Toronto International Film Festival. Natasha chats with Livedress founder Jon Davids about her agency, the Festival, and why she almost put an end to the signature IT Lounge. Continue reading
Performance-marketing has long been associated with cheap inventory at the lowest possible rates. It’s the ad space that companies can’t sell, so they give it away and take a share of any resulting clicks or sales.
With the massive popularity of Google AdWords and other cost-per-click services, big name advertisers have migrated and invested huge amounts of money into performance-marketing for one simple reason: There’s little risk and huge potential.
In building Livedress’ performance platform, our focus has always been to drive consumers from point-of-influence to point-of-sales. Since clients only pay for results, we’ve been successful in building our brand roster.
Here is the story of one client, a global makeup brand, with the goal of driving trials and purchases. Click here to view the case study and ROI highlights.
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Online flash sales have been exploding in popularity for the last few years and the category just keeps on growing. One recent entrant is HomeSav.com, based in Toronto, Canada. The formula is simple: Offer furniture and home decor to consumers at deep discounts, with limited windows of time to buy.
Co-founder Aliza Pulver tells us how a personal problem turned into a big business opportunity. Continue reading
Livedress founder Jon Davids pulls a story from the headlines and reveals 3 critical components of successful social marketing
Jon Davids, Livedress founder discusses how Livedress is working with brands by utilizing the mobile platform to drive real time Continue reading
Discover how Livedress enables brands across the country to increase sales and build product advocacy. Watch this 1-minute video!
Livedress founder Jon Davids talks about our consumer influence engine, which drives traffic from point-of-influence to point-of-sales. Showcase your merchandise and convert traffic based on your brand objectives. Continue reading
Livedress founder Jon Davids defines viral lift and talks about how livedress harnesses the power of social media to engineer viral lift. Continue reading
Livedress founder Jon Davids discusses our pay-for-performance sampling engine, specifically designed for CPG brands. This system is engineered to accelerate product trials and purchase intent among high value consumers. Continue reading
A self-described marketing guy with a focus on math, Todd Herschberg knows a thing or two about getting peoples’ attention. The co-founder of Fashion Retailers – a 30,000 member group on LinkedIn, has been building loyal communities for years.
As part of our series on networking groups that would be of value to fashion pros, Liveress spoke with Todd about his group, its mission, and how brands can following his lead. Continue reading